Direct marketing for countries, cities and the companies that build them
Most marketing tries to reach everyone. We work the other way round: we find the specific investors, travellers, operators and journalists a client needs, then build the campaign, the event or the publication that puts the two in the same room.
Our multicultural, multilingual team works across four sectors: tourism promotion, aviation, real estate and economic promotion. Clients range from national governments and tourism boards to airlines, developers and blue-chip brands. We have represented the Government of Malta, the Government of St Kitts & Nevis, Invest in Tunisia, the Generalitat de Catalunya and Cape Town City Council, and worked with Google, BlackBerry, Air France/KLM and Vueling.
Some of what we build becomes a platform in its own right. The Vlogfest, Aviation Malta and Vida & Co. all started as client briefs.
Four sectors, one method
Destinations
Creator competitions, FAM trips and first-party audience data for national and regional tourism boards.
- The Vlogfest creator competition
- Influencer selection and vetting
- Press and FAM trips
- Destination guides and prize draws
Aviation
Visibility, investor relations and events for aircraft registers, airlines, MROs and business aviation.
- Aviation Malta and Aviation Bahrain
- Business breakfasts and roundtables
- Airline and hangar launch events
- Trade-show representation
Real estate
Government and developer delegations to MIPIM and international property fairs, with full meeting diaries.
- MIPIM delegations since 2017
- Investor targeting and diary management
- Stands, speaking slots and receptions
- Investor FAM trips and property shows
Investment
Investment forums, special reports and media partnerships that present a country to the people who fund it.
- Investment forums and gala dinners
- Special reports and business guides
- International media partnerships
- Government-to-investor matchmaking
What we run
Events we represent clients at, and the brands and publications we own and publish.
The world's leading property market. We bring governments and developers to Cannes with a diary of pre-qualified investor meetings, a stand and a speaking slot.
Six travel creators film one destination and compete for €15,000 in a public vote. Every voter registers, so the tourism board ends up with a named audience.
A lifestyle and business magazine for executives, entrepreneurs and digital nomads, in print twice a year and online. 5,000 copies per issue, 17,000+ readers.
The guide, website and event series bringing Malta's aviation cluster together and promoting the 9H register internationally. Sister title: Aviation Bahrain.
Business and investment coverage of Barcelona and Catalonia for international companies, investors and the people relocating with them.
Business and investment coverage of Cape Town and the Western Cape, building on our work with Cape Town City Council.
Cannes, every March
MIPIM gathers around 28,000 investors, developers, sovereign funds and city governments at the Palais des Festivals for four days. Governments go to present their countries as investment destinations. Most leave with business cards. Our clients leave with meetings.
In 2017 we led the first Malta Government delegation to MIPIM, bringing together the Ministry for the Economy, the Malta Tourism Authority, Malta Enterprise and TZRA. We have been back almost every year since, for ministries, island governments and private developers.
Delegations for MIPIM 2027 are now in planning. Diaries are built from January, so the earlier we start, the better the meetings.
Six creators, one destination, one vote
A tourism board commissions an edition. Six established travel creators, chosen from around 200 applicants, travel to the destination and film it their own way. Then the public votes, and the most-voted film wins €15,000.
To vote, viewers leave social media and register on our site with their name, age, location and email. Every voter is entered into a draw for a seven-night stay in the destination. A month of views becomes a list of real people who want to go there.
Build-up
Creators announce the trip to their followers.
Countdown
Partners and hotels featured across six channels.
Filming
A week in the destination, unscripted.
The vote
Films released, public vote, prize draw.
Original destination films, three to five minutes each
Travel fans reached per edition across creators' and Vlogfest channels
Of voters registered and consented, with name, age, location and email
| Year | Destination | Edition | |
|---|---|---|---|
| 2026 | Georgia | With Emotions Are Georgia. Filmed across Kazbegi, Svaneti and Batumi; won by Le P'tit Reporter. | |
| 2026 | Philippines | With the Department of Tourism under #LoveThePhilippines. Around 15,000 votes. | First in Asia |
| 2025 | Malta | Return to the first Vlogfest destination. | Repeat client |
| 2024 | Barcelona | With Turisme de Barcelona. | |
| 2024 | Croatia | Won by Kristijan Iličić, the first Croatian to visit every country in the world. | Repeat client |
| 2023 | Croatia | With the Croatian National Tourist Board. | |
| 2022 | Cyprus | With the Deputy Ministry of Tourism. | |
| 2021 | Malta | The first edition, with the Malta Tourism Authority. |
Building aviation clusters, one register at a time
Aviation investment follows confidence: in the regulator, the register and the people already operating there. We make that confidence visible, with a guide the industry reads, events it turns up to and representation abroad.
Aviation Malta works under the guidance of Transport Malta's Civil Aviation Directorate to promote the Maltese aviation cluster internationally. Now in its 7th edition, it combines a printed guide, aviationmaltaguide.com and a business breakfast series co-hosted with Bank of Valletta and the Malta Business Aviation Association.
We also advise companies entering the sector on strategy, partnerships, aircraft registration and introductions, and represent operators and MROs at international trade shows.
Aviation Malta: the guide, the website and the events for Malta's airlines, lessors, MROs and business aviation operators.
- Annual guide, print and flipbook
- Business breakfasts and roundtables
- Launch events and press
Aviation Bahrain: the same model applied to the Kingdom of Bahrain, alongside Property Bahrain for real estate investment.
- Sector guide and editorial
- Investor visibility
- Gulf partnerships
Commercial airlines · Business aviation · Aircraft leasing and registration · MRO · Airline security, safety and training · Aviation law and finance · Government and FDI agencies
Making the case for investment
Governments looking for foreign investment need three things: the right people in the room, a credible story in print, and someone to follow up. We provide all three.
Investment forums
Full production of government investment forums abroad, from venue and invitations to sponsorship packages, gala dinners, VIP logistics and follow-up with every delegate. We have proposed and staged forums for island economies in Frankfurt and Dubai.
FAM trips & property shows
Familiarisation trips for international investors, agents and journalists, with flights, itineraries, site visits and interviews with government and industry leaders, building towards a client's own international property fair.
Special reports & media
Special reports, business guides and parallel events produced with international media partners, including collaborations with Vedomosti and the Nikkei Asian Review.
From brief to signed deal
Brief
We learn the project, the numbers and the outcome the client is accountable for.
Target
We define the exact profile we need to reach and source it from our network and partners.
Build
Diaries, campaigns, content, stands and publications, all built around that audience.
Deliver
On-site management, from Cannes to Tbilisi, so the client spends time on conversations.
Follow up
Qualified leads, reporting, data and the next meetings, handed over in a form the client can use.
Who we have worked with
- Government of Malta
- Malta Enterprise
- Government of St Kitts & Nevis
- Generalitat de Catalunya
- Ajuntament de Barcelona
- Government of the Balearic Islands
- Cape Town City Council
- FIPA – Invest in Tunisia
- Malta Tourism Authority
- Georgia National Tourism Administration
- Philippine Department of Tourism
- Croatian National Tourist Board
- Deputy Ministry of Tourism, Cyprus
- Turisme de Barcelona
- Tourism of Mexico
- BlackBerry
- Air France/KLM
- Singapore Airlines
- Vueling
- Knight Frank
- CBRE
- Bank of Valletta
- MIPIM
- Vedomosti
- Nikkei Asian Review
- International Radio Festival
- Transport Malta CAD
- Malta Business Aviation Association
Bristol to Manila
Offices in the UK, Spain and Malta, a partner office in Zagreb, and campaigns delivered across Europe, the Gulf, Africa, Asia and the Caribbean.
Tell us where you need to be
Answer four questions and we'll turn them into a short brief you can copy straight into an email.
Westbury on Trym, Bristol BS9 3BY
United Kingdom